Clients Overview
Sesame India, a part of the globally renowned Sesame Workshop headquartered in New York, is dedicated to early childhood education through engaging, play-based learning. With decades of expertise in child development, Sesame India approached us to build a mobile application that would serve as a digital extension of their educational content for children aged 3 to 6 years.
Project Objectives
Sesame India envisioned an intuitive, vibrant, and secure mobile app that would:
-
Engage children through fun-based learning activities
-
Deliver interactive educational videos and games tailored to cognitive stages
-
Include in-app assessments to reinforce learning during and after video play
-
Offer progress tracking through leaderboards and child-safe analytics
- Collect granular usage data and behavioral insights to inform content and engagement strategies
Execution Challenges
| Category | Challenge Description |
|---|---|
| User Experience Design | Designing a UI/UX suitable for children aged 3–6, ensuring it was intuitive, highly visual, and touch-friendly. |
| Content Integration | Balancing educational value with fun — blending learning videos, games, and assessments into one seamless flow. |
| Granular Analytics | Capturing minute data such as game/video play counts, completion rates, time spent, and interaction sequences. |
| Data Privacy Compliance | Ensuring strict adherence to child data protection laws (COPPA-compliant architecture and safe data handling). |
| Low-End Device Optimization | Making the app lightweight and smooth even on budget Android devices used in low-bandwidth or rural areas. |
| Backend Analytics Engine | Implementing retention cohorts, funnel tracking, and user behavior analytics for very young users. |
| Scalable Content Models | Designing a backend that allowed easy addition of new videos, assessments, and gamified modules. |
| Adaptive Assessment Logic | Embedding real-time assessments within videos that adapt based on child response and interaction patterns. |
Solution Implementation
We developed a visually rich, gamified learning app that delivers an engaging experience for children while capturing in-depth data for educators and stakeholders.
Key Features:
-
🎨 Kid-Friendly Interface: Designed with bold visuals, simple navigation, large touch targets, and character-led guidance.
-
📺 Interactive Learning Videos: With real-time questions and assessments embedded during playback to maintain engagement.
-
🎮 Games & Activities: Age-appropriate, curriculum-aligned games to reinforce key learning concepts like shapes, numbers, letters, and emotions.
-
🧠 Assessments & Rewards: Adaptive quizzes, mini-tests, and a fun leaderboard system to boost motivation and track performance.
-
📊 Advanced Analytics Engine:
-
Track active users, individual engagement per game/video
-
Monitor completion rates, drop-off points, replay rates
-
Retention cohort tracking, funnel analysis, and user segmentation
-
Export-ready dashboards for internal reviews and impact reporting
-
Impact & Results
The Chalo Sesame Street app created a meaningful impact both in terms of educational engagement and data-driven insight for Sesame India:
-
✅ 100,000+ Downloads Achieved across Android and iOS platforms, demonstrating high adoption in the early childhood segment.
-
✅ Deep User Engagement with thousands of daily interactions across games, videos, and assessments — tracked in real time.
-
✅ Retention Cohorts & Funnel Insights enabled Sesame India to understand exactly where users dropped off, which content worked best, and how children navigated through learning paths.
-
✅ Behavioral Analytics at Scale allowed tracking of:
-
Game and video completion rates
-
Repeated plays, pause-resume behavior
-
Assessment outcomes and engagement trends
-
-
✅ Informed Content Decisions: Real-time dashboards and visual analytics helped the education team fine-tune learning content and release high-performing modules faster.
-
✅ High User Satisfaction from both children and parents due to the app’s colorful interface, intuitive experience, and seamless performance on low-end devices.
This data-rich, child-friendly app is now a benchmark for early childhood learning apps in India and serves as a model for balancing fun, learning, and accountability in digital education.
