We are looking for a skilled Lead Generation & Email Marketing Expert with proven experience in international B2B markets to drive new business opportunities and support our sales pipeline.
Key Responsibilities
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Generate qualified B2B leads from international markets (US, Europe, Middle East, APAC, etc.) for IT software and web solutions.
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Plan, create, and execute email marketing campaigns targeted at decision-makers (CXOs, IT heads, Procurement, etc.).
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Research and identify potential clients using platforms like LinkedIn Sales Navigator, Apollo, ZoomInfo, and industry databases.
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Build and manage verified contact databases while ensuring GDPR/CAN-SPAM compliance.
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Craft compelling outreach emails with personalized messaging to improve open, reply, and conversion rates.
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Collaborate with the sales team to hand over Marketing Qualified Leads (MQLs) for follow-up.
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Track, analyze, and optimize campaign performance (open rates, CTR, conversion ratio, pipeline contribution).
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Implement A/B testing and automation workflows to improve campaign ROI.
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Stay updated on international market trends and lead generation strategies for IT/software services.
Requirements
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2–4 years of proven experience in international B2B lead generation and email marketing (IT/software/web industry preferred).
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Strong knowledge of lead-gen tools: LinkedIn Sales Navigator, Apollo, ZoomInfo, Hunter.io, etc.
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Hands-on experience with email marketing tools like Mailchimp, HubSpot, ActiveCampaign, or SendGrid.
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Excellent written communication and persuasive email copywriting skills.
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Familiarity with CRM systems (Zoho, HubSpot, Salesforce, etc.).
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Understanding of global email compliance laws (GDPR, CAN-SPAM, etc.).
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Results-driven mindset with the ability to meet lead generation and conversion targets.
Preferred Skills
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Experience working with IT service companies, SaaS, or digital agencies.
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Knowledge of outbound marketing, cold outreach, and marketing automation.
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Basic understanding of SEO, paid ads, and content-driven lead generation.
What We Offer
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Competitive salary + incentives based on lead conversion.
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Opportunity to work with international clients in multiple geographies.
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A dynamic and growth-focused environment with global exposure.
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Flexible work setup (Remote/Hybrid options available).
